mapandlegend.com is a leading digital advertising agency with just the right mix of proprietary technology, behavioral data, and brilliant minds to provide custom-tailored, performance-based, customer acquisition and branding solutions with unparalleled quantitative returns.
Using a next-generation layer of proprietary technology that creates, expands and strengthens bonds between a brand and its customer base, designed to circumvent overt, counter-productive marketing tactics of the past.
We have the experience. We offer a wide array of marketing solutions for brands and agencies, and the expertise to navigate our multi-channel distribution infrastructure. Our dedicated team of executives, account managers and strategists work closely with our clients to provide results in every account we manage.
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1. Collection of Information.
1.2 Individual Information.
mapandlegend.com obtains information from individuals (1) when an individual is making a claim for a prize or seeking to redeem an incentive offered by mapandlegend.com or by a Third Party, (2) when an individual requests assistance through mapandlegend.com customer service department, and (3) when an individual voluntarily subscribes to a mapandlegend.com service or newsletter.
1.3 Cookies, Web Beacons, and Other Info Collected Using Technology.
mapandlegend.com currently uses cookie and web beacon technology to associate certain Internet-related information about an individual with information about the individual in our database. Additionally, mapandlegend.com may use other new and evolving sources of information in the future (together, Technology Information).
(a) Cookies. A cookie is a small amount of data stored on the hard drive of the individual's computer that allows mapandlegend.com to identify the individual with his or her corresponding data that resides in mapandlegend.com database. You may read more about cookies at http://cookiecentral.com . Individuals who use the Website need to accept cookies in order to use all of the features and functionality of the Website.
(b) Web Beacons. A web beacon is programming code that can be used to display an image on a web page (by using an programming function — see http://truste.org for more information), but can also be used to transfer an individual's unique user identification (often in the form of a cookie) to a database and associate the individual with previously acquired information about an individual in a database. This allows mapandlegend.com to track certain websites an individual visits online. Web beacons are used to determine products or services an individual may be interested in, and to track online behavioral habits for marketing purposes. For example, mapandlegend.com might place, with the consent of a Third Party website, a web beacon on the Third Party's website where baseball products are sold. When Joe, an individual listed in mapandlegend.com database, visits the baseball website, mapandlegend.com receives notice by means of the web beacon that Joe visited the baseball site, and mapandlegend.com would then update Joe's profile with the information that Joe is interested in baseball. mapandlegend.com may thereafter present offers of baseball related products and services to Joe. In addition to using web beacons on web pages, mapandlegend.com also uses web beacons in email messages sent to individuals listed in mapandlegend.com database.
(c) New Technology. The use of technology on the Internet, including cookies and web beacons, is rapidly evolving, as is mapandlegend.com use of new and evolving technology. As a result, mapandlegend.com strongly encourages individuals to revisit this policy for any updates regarding its use of technology.
1.4 Individual Information.
As used herein, Individual Information means Individual Information, Technology Information and any other information mapandlegend.com gathers or receives about individuals such as usage data, file transfer and viewing data.
1.5No Information Collected from Children. mapandlegend.com will never knowingly collect any personal information about children under the age of 13. If mapandlegend.com obtains actual knowledge that it has collected personal information about a child under the age of 13, that information will be immediately deleted from our database. Because it does not collect such information, mapandlegend.com has no such information to use or to disclose to Third Parties. mapandlegend.com has designed this policy in order to comply with the Children's Online Privacy Protection Act (COPPA).
1.6 Credit Card Information.
mapandlegend.com may in certain cases collect credit card numbers and related information, such as the expiration date of the card (Credit Card Information) when an individual places an order from mapandlegend.com. When the Credit Card Information is submitted to mapandlegend.com, such information is encrypted and is protected with SSL encryption software. mapandlegend.com will use the Credit Card Information for purposes of processing and completing the purchase transaction, and the Credit Card Information will be disclosed to Third Parties only as necessary to complete the purchase transaction. Log File Data: When users log-in to access their account, our servers will automatically record and archive certain information that web-browsers send whenever visiting a Website. These server logs may include information vital to validating the user's authorization to access the account. Information, such as a Web request, Internet Protocol (the IP) address, browser type, browser language, referring pages, exit pages and visited URLs, platform type, click counts, pages viewed and in what order, time spent, the date and time of the request, and other important data is necessary to validate and authorize a user's entry and activity on the Website.
2. Use of Individual Information.
2.2 Discretion to Use Information.
THE COMPANY MAY USE INDIVIDUAL INFORMATION FOR ANY LEGALLY PERMISSIBLE PURPOSE IN COMPANY'S SOLE DISCRETION. The following paragraphs in Section 2 describes how mapandlegend.com currently uses Individual Information, but mapandlegend.com may change or broaden its use at any time. As noted, mapandlegend.com may update this policy from time to time. mapandlegend.com may use Individual Information to provide promotional offers to individuals by means of email advertising, telephone marketing, direct mail marketing, online banner advertising, and package stuffers, among other possible uses.
mapandlegend.com uses Individual Information to provide promotional offers and newsletters by email to individuals. mapandlegend.com may maintain separate email lists for different purposes. If email recipients wish to end their email subscription from a particular list, they need to follow the instructions at the end of each email message to unsubscribe from the particular list. To unsubscribe from all mapandlegend.com email lists, a person must send an email to email@example.com
2.4(a) Content of Email Messages.
In certain commercial email messages sent by mapandlegend.com, an advertiser's name will appear in the From: line but hitting the Reply button will cause a reply email to be sent to mapandlegend.com. The Subject: line of mapandlegend.com email messages will usually contain a line provided from the advertiser to mapandlegend.com.
2.4(b) Solicited Email.
mapandlegend.com only sends email to individuals who have agreed on the Website to receive email from mapandlegend.com or to individuals who have agreed on Third Party websites to receive email from Third Parties such as mapandlegend.com. mapandlegend.com does not send unsolicited email messages. As a result, statutes requiring certain formatting for unsolicited email are not applicable to mapandlegend.com email messages.
2.5 Targeted Advertising.
mapandlegend.com uses Individual Information to target advertising to an individual. When an individual is using the Internet, mapandlegend.com uses Technology Information (see also Section 2.5 below) to associate an individual with that person's Individual Information, and mapandlegend.com attempts to show advertising for products and services in which the person has expressed an interest in the Surveys, indicated an interest by means of Technology Information, and otherwise. mapandlegend.com may, at its discretion, target advertising by using email, direct mail, telephones, cell phones, and other means of communication to provide promotional offers.
2.6 Direct Mail and Telemarketing.
mapandlegend.com uses Individual Information to advertise, directly or indirectly, to individuals using direct mail marketing or telemarketing using telephones and cell phones.
2.7 Mobile Phone SMS Messaging.
In certain cases, when requested by an individual, a Third Party may use Individual Information to provide customized content and advertising via SMS messaging to an individual's cell phone. mapandlegend.com is not responsible for the privacy practices or the content of such Third Parties.
2.8 Use of Technology Information.
mapandlegend.com uses Technology Information (1) to match a person's Survey Information and Third Party List Information to other categories of Individual Information to make and improve profiles of individuals, (2) to track a person's online browsing habits on the Internet, (3) to determine which areas of mapandlegend.com web sites are most frequently visited. This information helps mapandlegend.com to better understand the online habits of individuals so that mapandlegend.com can target advertising and promotions to them.
2.9 Profiles of Individuals.
mapandlegend.com uses Individual Information to make a profile of an individual. A profile can be created by combining Survey Information with other sources of Individual Information such as information obtained from contest entries.
2.10 Storage of Individual Information.
mapandlegend.com stores the Individual Information in a database on mapandlegend.com computers. Our computers have security measures (such as a firewall) in place to protect against the loss, misuse, and alteration of the information under mapandlegend.com control. Not withstanding such measures, mapandlegend.com cannot guarantee that its security measures will prevent mapandlegend.com computers from being illegally accessed, and the Individual Information on them stolen or altered.
3. Dissemination of Individual Information.
3.2 Order Fulfillment.
mapandlegend.com will transfer Individual Information to Third Parties when necessary to provide a product or service that a person orders from such Third Party while using mapandlegend.com web sites or when responding to offers provided by mapandlegend.com.
3.3 Legal Process.
mapandlegend.com may disclose Individual Information to respond to subpoenas, court orders, and other legal processes.
3.4 Summary Data.
mapandlegend.com may sell or transfer non-individualized information, such as summary or aggregated anonymous information about all persons or sub-groups of persons.
Individuals have access to their Individual Information collected to provide an opportunity for an individual to correct, amend, or delete such information. Access can be obtained by contacting firstname.lastname@example.org . mapandlegend.com may also grant advertising clients and email services providers' access to an individual's email address to verify the origin of the Individual Information collected.
4. Privacy Practices of Third Parties.
4.2 Advertiser cookies and web beacons.
Advertising agencies, advertising networks, and other companies (together, Advertisers) who place advertisements on the Website and on the Internet generally may use their own cookies, web beacons, and other technology to collect information about individuals. mapandlegend.com does not control Advertisers' use of such technology and mapandlegend.com has no responsibility for the use of such technology to gather information about individuals.
The Website and email messages sometimes contain hypertext links to the web sites of Third Parties. mapandlegend.com is not responsible for the privacy practices or the content of such other web sites. Linked web sites may contain links to web sites maintained by Third Parties. Such links are provided for your convenience and reference only. mapandlegend.com does not operate or control in any respect any information, software, products or services available on such Third Party web sites. The inclusion of a link to a web site does not imply any endorsement of the services or the site, its contents, or its sponsoring organization.
4.4 Affiliated Companies.
Should mapandlegend.com be subject to an acquisition, merger, sale or other change of control or business entity status, mapandlegend.com reserves the right to transfer or assign the Information collected from the Website.
5. Individuals Outside of the United States.
Anyone using the Website outside of the United States acknowledges that personal information will be collected and stored by mapandlegend.com in the United States. By using the Website, you consent to the transfer of information to and/or storage of information outside of your country and in the United States.
6. Unsubscribe Procedures.
6.2 If you wish to discontinue receiving email messages from mapandlegend.com, you have several options:
(a)Unsubscribe from one email list. To unsubscribe from a particular list, either (1) send an email to email@example.com or (2) follow the instructions in each promotional email message sent by mapandlegend.com.
(b)Unsubscribe from all of mapandlegend.com email lists. We reserve the right to add Individual Information to multiple lists maintained by mapandlegend.com. To globally unsubscribe from all of mapandlegend.com lists, send an email to firstname.lastname@example.org
(c) Unsubscribe from a particular SMS messaging campaign. To unsubscribe from a particular SMS messaging campaign on a cell phone, send STOP, END, or QUIT to the SMS message received by the individual. In addition, other methods to unsubscribe may be set forth on the website at which the individual signed up for the SMS messaging campaign.
For more information about protecting your privacy, you may wish to visit: www.ftc.gov
If you have questions about this policy, please contact us at email@example.com.